Built by a Marketer Who Got Tired of the BS
CVI exists because I spent years burning budget on creators with fake metrics, hidden algorithms, and zero proof. I built the tool I wish I'd had.
Why CVI Exists
After spending over a decade in digital marketing—running campaigns, advising agencies, and working with brands of all sizes—I kept hitting the same wall: creator analytics are broken.
Every tool promised "insights" but delivered vanity metrics. Follower counts that meant nothing. Engagement rates that were bought, not earned. Black-box scores with zero transparency. When I asked "how did you calculate this?" the answer was always "proprietary algorithm"—aka "we won't tell you."
"I watched agencies burn thousands on creators who 'looked perfect' but delivered nothing. The tools lied. The data was wrong. And marketers suffered."
So I built CVI. Not because I wanted to start a SaaS company, but because I needed this tool to exist. A platform that shows you proof, not promises. Where every score comes with receipts you can verify. Where you can finally answer "why did you pick this creator?" with confidence.
CVI isn't perfect yet. It's a work in progress. But it's honest—and that's more than I can say for most analytics platforms.
The Problems I Was Sick Of
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🎭 Vanity Metrics Masquerading as Insights
Follower counts and view counts tell you nothing about whether a creator will actually drive results. Yet every tool treats them as gospel.
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📦 Black Box Algorithms You Can't Trust
When your boss asks "why this creator?" and all you have is a mystery number from a proprietary algorithm, you look like you're guessing—because you are.
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💸 Wasted Budget on Fake Engagement
Bots, bought comments, pod schemes—fake engagement is everywhere. But most tools can't (or won't) flag it because that would hurt their creator database.
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⏰ Manual Research That Takes Forever
Vetting creators manually means 10-15 hours per campaign—checking comments, calculating ratios, comparing platforms. By the time you're done, the opportunity is gone.
How CVI Fixes This
CVI does three things that other platforms won't: shows its work, verifies everything, and doesn't hide behind algorithms.
100% Transparent
Every score shows you exactly how it was calculated. Click any number to see the source URLs, the comments analyzed, and the math used.
Verified Data
We pull data directly from platforms. No estimates, no guesses. Every engagement metric is real, and every comment is authentic.
Sentiment Analysis
CQI (Comment Quality Index) analyzes real audience comments to show you why people engage—not just that they do.
Cross-Platform
Compare creators across YouTube, TikTok, Instagram, X, Facebook, and LinkedIn using the same transparent standard.
Fast Results
What used to take 10-15 hours of manual research now takes 90 minutes. Submit your list, grab coffee, come back to complete analysis.
Fair Pricing
No subscriptions. No contracts. Buy credits once, use them whenever. Start with 3 channels free to test it out.
What CVI Stands For
Radical Transparency
Every formula is public. Every score is verifiable. No secrets, no black boxes.
Fair for Everyone
Micro-creators and mega-influencers rated by the same standard. No bias, no favoritism.
Real Data Only
No estimates. No projections. Just verified data pulled directly from platforms.
Want to Stop Guessing?
Try CVI free with 3 channel analyses. No credit card. No commitment. Just honest data you can verify.
Try CVI Free